In January 2008, Tennis Canada and Miele Limited, the leader in the premium home appliance market in Canada, agreed to a five-year deal that spans across all levels of tennis. In addition to the creation of the National League Challenge, Miele is now the Official Team Sponsor of the Canadian Davis Cup and Fed Cup squads and the Official Home Appliance and Gold Sponsor of the Rogers Cup in Toronto.
“Miele Limited is proud to show its support to the growth and promotion of tennis in Canada,” said Jan Heck, president, Miele Limited. “As an avid tennis player and fan, the league challenge is especially important to me. Miele is committed to help provide quality tennis programming to similar tennis enthusiasts across the country.”
"The National League Challenge will allow tennis enthusiasts to compete alongside the world's best during the festive atmosphere of the Rogers Cup," said Hatem McDadi, vice-president, tennis development, Tennis Canada. "Miele is taking a leadership role to support, grow and promote tennis at all levels. This endeavour is so exciting for all of us involved."
Heck has envisioned the start-up of this national league in Canada for quite some time as he was a participant in a very successful league with a similar format in his native country of Germany.
“Miele Limited is proud to show its support to the growth and promotion of tennis in Canada,” said Jan Heck, president, Miele Limited. “As an avid tennis player and fan, the league challenge is especially important to me. Miele is committed to help provide quality tennis programming to similar tennis enthusiasts across the country.”
"The National League Challenge will allow tennis enthusiasts to compete alongside the world's best during the festive atmosphere of the Rogers Cup," said Hatem McDadi, vice-president, tennis development, Tennis Canada. "Miele is taking a leadership role to support, grow and promote tennis at all levels. This endeavour is so exciting for all of us involved."
Heck has envisioned the start-up of this national league in Canada for quite some time as he was a participant in a very successful league with a similar format in his native country of Germany.
News Archive | June 5 2008 | June 12 2008
June 19 2008 | June 26 2008 | July 3 2008
July 10 2008 | July 17 2008 | July 31 2008
August 14 2008 | September 4 2008
September 11 2008
Miele League Challenge Swings into Full Gear
More than 7,000 tennis competitors to participate in inaugural season
Tennis Canada, in partnership with Miele Limited, Toronto’s premier tennis leagues and the Ontario Tennis Association, have launched the inaugural season of the Miele League Challenge. With more than 7,000 organized members, 400 teams and more than 100 clubs involved, this groundbreaking endeavour will feature weekly league matches during the spring and summer to determine the top teams to compete during the Rogers Cup in Toronto.The premier Toronto leagues include the Inter-County Tennis Association, the Toronto Men’s Tennis League and the Toronto Ladies Tennis League which all have varying levels of competition to accommodate skill level and playing ability of the participants. This is the first phase of a five-year plan which will next expand to Montreal and then roll out nationally in subsequent years.
“Leagues of this nature have a long-standing tradition of excellence and are the hallmark of many successful tennis nations,” said Hatem McDadi, vice-president, tennis development, Tennis Canada. “It will help attract and retain players to the sport and provides the added excitement of giving competitors the opportunity to showcase their abilities on the country’s largest stage at the Rogers Cup.”
Other league benefits include a special micro-Web site with links to the leagues, standings, photographs and an online contest, as well as an on-site ambassadors program. Additionally, prizes, special ongoing activities and a live Web cast are scheduled during the Rogers Cup final weekend.
