Home   News   Rogers Love(s) Tennis! Rogers and Tennis Canada announce multi-year sponsorship renewal for Rogers Cup through 2020

Rogers Love(s) Tennis! Rogers and Tennis Canada announce multi-year sponsorship renewal for Rogers Cup through 2020

May 12, 2015
written by: Tennis Canada
written by: Tennis Canada

– Sportsnet renews multimedia rights; augmented coverage now includes all rounds of the tournament –
– Rogers sublicenses French-language rights to TVA Sports –

TORONTO (May 12, 2015) Rogers and Tennis Canada today announced a five-year renewal of its sponsorship agreement for the Rogers Cup presented by National Bank tournaments in Toronto and Montreal. The partnership sees Rogers as the title sponsor through 2020, with Sportsnet renewing broadcast rights with expanded coverage for all rounds of the tournament in English and French beginning in 2016.  Rogers also announced today a sublicensing agreement with TVA Sports for the French-language rights to Rogers Cup.

As part of the deal, Rogers and Tennis Canada are working together on grassroots initiatives to help build the game in Canada.  Details on this and a full tournament broadcast schedule will both be announced at a later date.

“Sports continues to be a key pillar in our strategy of delivering world-class content and experiences to Canadians,” said Livia Zufferli, SVP, Brand, Rogers.  “We look forward to our continued partnership with Tennis Canada to help grow the game.”

“We are thrilled and tremendously grateful to Rogers and Sportsnet for their commitment to our world-class tournaments and to helping us achieve our mission of growing the sport of tennis in Canada,” said Kelly Murumets, President and CEO, Tennis Canada. “They have done a phenomenal job of promoting and raising the profile of our athletes and our events through sponsorship and broadcast coverage, and we are extremely happy that they will remain the home for our Canadian tennis events.”

Sportsnet’s renewed broadcast agreement with Tennis Canada for Rogers Cup features a comprehensive suite of multimedia rights, including television, online and mobile. Under the new agreement, Sportsnet will broadcast all rounds of the tournament, including the semifinals and finals, delivering Canadian tennis fans more viewing options than ever before, at any time, and on any device.  Previously, Sportsnet had the rights to the early rounds (Monday-Friday) of the tournament.

“Rogers Cup has become one of the most renowned tournaments in the world.  With the smashing success of our Canadian tennis stars, the sport is on a meteoric rise in this country and we are excited to bring all the action to not only the current passionate fan base, but all those who are now discovering this great game,” said Scott Moore, President, Sportsnet & NHL Properties, Rogers.

Last year’s events were amongst the most-watched in tournament history, with more than 4.6 million* viewers experiencing some or all of the Rogers Cup matches on Sportsnet.

Owned and operated by Tennis Canada, the prestigious Rogers Cup presented by National Bank attracts the biggest stars in tennis year after year. In 2015, the men’s event will be staged at STADE IGA in Montreal from August 7 to 16, while the women’s event will take place at Rexall Centre in Toronto from August 8 to 16. For tickets and additional information, please visit: rogerscup.com

*Source: Numeris; Aug. 4 – 9/14; (2014 Rogers Cup) Ind.2+ Cumulative Reach; Sportsnet National, Total Canada

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About Rogers Cup presented by National Bank
Rogers Cup presented by National Bank is a Tennis Canada owned and operated world-class tournament celebrating its 135th anniversary of the men’s event from August 7-16, 2015 at STADE IGA in Toronto and its 123rd anniversary of the women’s event from August 8-16, 2015 at Rexall Centre in Toronto. As an ATP World Tour Masters 1000 tournament, Premier WTA tournament and Emirates Airline U.S. Open Series event, Rogers Cup presented by National Bank will showcase the world’s best players. Rogers Cup presented by National Bank is the third-oldest title in tennis, behind only Wimbledon and the U.S. Open. For more information and tickets visit www.rogerscup.com.

About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier Rogers Cup presented by National Bank WTA and ATP World Tour events, eight professional ITF- sanctioned events and financially supports 15 other professional tournaments in Canada. Tennis Canada operates national junior training centres/programs in Toronto, Montreal and Vancouver. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada, please visit our website at www.tenniscanada.com and follow us on Facebook and Twitter.

About Rogers
Rogers Communications is a leading diversified public Canadian communications and media company. We are Canada’s largest provider of wireless communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services to consumers and businesses. Through Rogers Media, we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI).  For further information about the Rogers group of companies, please visit rogers.com.