Merchandiser also becomes Gold Sponsor and Official Stringer as part of six-year deal
Toronto, February 27, 2015 – Tennis Canada announced Friday that sports retail giant Sporting Life has agreed to a six-year deal to become the Official Retailer, Distributor and Stringer of Tennis Canada and Rogers Cup presented by National Bank in Toronto. They will also be a gold level sponsor of the prestigious tournament. Sporting Life rejoins Tennis Canada as a partner after having served as official retailer of the event for 26 years from 1980-2006.
“We are thrilled to welcome Sporting Life back to the Tennis Canada and Rogers Cup family,” said Rob Swann, Vice-President, Chief Commercial Officer, Tennis Canada. “We share similar values and goals including providing products of the highest quality and impeccable customer service. Most importantly, this partnership will benefit Canadian tennis fans and Rogers Cup ticket buyers by improving their on-site experience and expanding their access to merchandise and equipment.”
For Rogers Cup in Toronto, Sporting Life will own more than 5000 square feet of retail space centrally located on the grounds of the tournament and an additional 1000 square feet of space inside the stadium. By investing in the merchandise and display cases on-site, they will ensure that customers will receive the same experience and service that they get when in one of their five retail stores in Southern Ontario.
“Sporting Life is thrilled to re-partner with Tennis Canada and Rogers Cup,” said John Roe, Director of Marketing for Sporting Life. “Tennis is part of our heritage and is a sport that is ever-growing in its popularity and participation numbers across the country. We look forward to being part of this historic time for Canadian tennis and helping fans and players of the sport get what they need to hit the courts with the best in fashion apparel/equipment.”
In addition, a new online store will be created in conjunction with Tennis Canada so that fans can purchase Rogers Cup and Tennis Canada merchandise year-round. Sporting Life will also become the official supplier for all Kids Tennis equipment sold through tenniscanada.com.