With 100 days to go before the Olympic Summer Games, the Canadian Olympic Committee unveiled its brand campaign for Rio 2016 which features Milos Raonic. The campaign is called Ice In Our Veins. Raonic is the first tennis player to be included in a national Olympic campaign.
— Team Canada (@TeamCanada) April 27, 2016
Raonic spent half a day in February shooting the campaign in a town called Tiny near the Georgian Bay.
“Representing my country in the Ice In Our Veins campaign for Rio 2016 is a huge honour,” Raonic said via press release. “I love how our rugged Canadian landscape is such an important part of this campaign. It gives me great pride to know that I am sharing this connection with my fellow Canadians who also identify with this mindset.”
For more on Milos’ involvement in the campaign and and the lead up to Rio, check out the articles below from the COC:
Feature image courtesy of: Canadian Olympic Committee