On Wednesday, Tennis Canada launched a new fundraising campaign to support the development of the nation’s next tennis champions. The #WhatItTakes initiative will raise funds for a new generation of players as they attempt to follow in the footsteps of the homegrown aces who have joined the professional tours. Bianca Andreescu and Félix Auger-Aliassime have already announced that they will be joining forces to match every donation dollar for dollar up to $50,000 each.  That means everyone’s donation will be tripled.

“Canadian tennis has delivered outstanding results in recent years, and I’m happy to be a part of it,” affirmed Andreescu. “I believe in Canada’s potential to be a dominant tennis nation. To succeed, we must continue to invest in young talent. I wouldn’t be where I am today without the financial support I received over the last few years. It’s only natural for me to give back to my sport.”

“I’ve always wanted to be an ambassador for Canadian tennis, and it’s important for me to give back to my sport. This is something I want to pursue,” said Auger-Aliassime. “I’m glad to be in a position to support and contribute to the development of younger players, and I want to make it a priority.”

The #WhatItTakes campaign underscores the perseverance, determination and resources required to hope to become a tennis champion. Donations can be made online by visiting www.tenniscanada.com/donate. The campaign officially launches today on Tennis Canada’s digital platforms and runs until Rogers Cup.

Feature photo: Simon Lipman