
Denis Shapovalov named official ambassador of Rogers First Set, committed to growing tennis and giving back to Canadian youth
Davis Cup champion to inspire next generation through national grassroots program and help Tennis Canada achieve goal...
Tennis Canada, in partnership with Rogers, has launched a national program to introduce Canadian youth to the sport of tennis. Delivered in collaboration with Provincial and Territorial Tennis Associations, Rogers First Set inspires youth and families in communities across Canada to try tennis and learn fundamental tennis skills in a fun, welcoming, safe, and positive environment.
Rogers First Set is designed to help players find early success, provide an environment that is safe and inclusive, and create positive experiences. This all leads to the growth of tennis and promotes lifelong participation.
Rogers First Set follows a holistic approach to player development, focusing on more than just the technical and tactical skills required to excel in tennis. It emphasizes the development of the whole person, including their character, confidence, connections, and competence. By fostering a positive and inclusive culture, players are encouraged to grow and develop not just on the court, but in all areas of their lives.
Rogers First Set helps players identify as tennis players rather than just lesson-takers. This creates a culture around playing the sport and encourages players to see tennis as a fun and exciting activity. All the activities in the program are designed to connect to playing tennis, building the necessary skills and knowledge for players to become confident and competent on the court.
"I want to help introduce people of all ages and abilities to the sport I love so much."
Driven by a deep desire to give back to the sport that shaped his life, Canadian tennis star and 2022 Davis Cup champion Denis Shapovalov is the inaugural ambassador of Rogers First Set.
“I’m excited to be named the first official ambassador of Rogers First Set,” Shapovalov said. “Tennis has given so much to me over the years, and it’s always been a goal of mine to give back to the sport back home. The fact it provides opportunities for young Canadians to take their first steps onto the court was a huge factor because I want to help grow the game as much as possible and introduce people of all ages and abilities to the sport I love so much. To be able to play a part in that feels pretty special.”
At the heart of the program is the belief that every Canadian should have the opportunity to play and enjoy tennis, regardless of their background or ability.
Rogers First Set adopts the progressive tennis model that allows participants to play, develop, and compete using the appropriate racquet and balls which are adapted to the rightsized court.
Using this approach, players will learn the fundamental skills to serve, rally, and play points.
A typical tennis journey begins with attending a Try event, followed by joining a Learn or Play program, and then progressing to competition. While every player’s path is unique, this pathway provides a structured approach to developing a love for tennis.
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What it is: Your child’s first experience with tennis or an opportunity to try the sport in a new environment.
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What it is: Structured 4-8 week programs or camps designed to help your child develop skills on and off the court.
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What it is: Play days where children can enjoy tennis, play with friends, and experience friendly competition.
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The Rogers First Set Tour is the perfect way for young players to begin their competitive tennis journey in a fun, supportive, and exciting environment. With two tournament levels designed to match player experience, the tour helps bridge the gap between entry-level tennis and more competitive play.
Rogers First Set Tour – Rookie is a national program designed to bridge the gap between entry-level tennis and the provincial competitive junior circuit. Originally launched in 2009, the tour reaches thousands of juniors each year at tennis clubs and community venues across the country. In 2024, there were over 6,000 registrations across the country in over 450 events.Rogers First Set Tour – Rookie encourages players to continue through the tennis pathway and transition to sanctioned competition or continue to adopt tennis as a sport for life.
Boys and girls aged 18 years and younger are eligible to play in Rogers First Set Tour – Rookie events. All Rookie events are non-elimination tournaments. These events offer beginner competitors a fun and exciting experience with multiple opportunities to play. Each player is guaranteed a minimum of three matches.
Rogers First Set Tour – Rookie is for:
Rogers First Set Tour – Rising Stars provides young Canadian tennis players (ages 7 to 10) with an opportunity to play competitive tennis in a fun environment. In 2023, approximately 1,000 boys and girls across the country competed in over 450 events. Rising Stars tournaments are the perfect opportunity for young tennis players to improve their skills and make new friends. Rogers First Set Tour – Rising Stars is designed to provide a tournament format for kids whereby they take part in multiple meaningful matches in a short block of time, making it convenient for families.
Rogers First Set Tour – RISING STARS is for:
Competitors who are looking to enhance their competitive experience and meet the Whole Player Development Pathway (WPDP) competitive criteria. As such:
Hosting a Rogers First Set program is a great way to introduce youth to tennis and create a lasting impact on your community. Here’s how to get started:
Become a Delivery Partner:
Why Get Involved?
Register Your Event:
Rogers First Set programming will be available at the National Bank Open in Montreal and Toronto this summer. Visit the Tennis Canada Fan Zones in both cities to participate.
Your donation makes tennis accessible to more kids through Rogers First Set. Together, we can break down barriers, introduce more kids to tennis, and inspire future generations of players.
If you have any further questions about the Rogers First Set or require more information about hosting a Rogers First Set event, please email firstset@tenniscanada.com or sign up for our mailing list to find out when a Rogers First Set event is happening near you.
Davis Cup champion to inspire next generation through national grassroots program and help Tennis Canada achieve goal...