Tennis Canada, in partnership with Rogers, is proud to announce a new national program to introduce Canadian youth to the sport of tennis. Rogers First Set is designed to inspire youth and families in communities across Canada to try tennis and learn fundamental tennis skills in a fun, welcoming, safe and positive environment. The long-term goal of Rogers First Set is to grow participation in tennis in Canada exponentially over the next five years.

The creation of the program will simplify the pathway for youth tennis and make it more accessible, encouraging players to become participants for life. Rogers First Set adopts the “progressive tennis” approach (red, orange, and green) through which participants play, develop, and compete with the appropriate racquet and balls, on the right-size court. The program builds fundamental skills through four key pillars:

  1. Try: providing participants the opportunity to try and celebrate tennis, fostering an excitement for the game.
  2. Learn: quality programming that builds tennis skills.
  3. Play: opportunities to participate in point play that develops a participant’s identity as a tennis player.
  4. Compete: take part in organized competition which includes tournaments for youth.

A first glimpse at Rogers First Set will be available at the National Bank Open presented by Rogers events in Toronto and Montreal. The tournaments will offer fans the chance to take part in Rogers First Set programming at the Rogers Mini Tennis activations from August 5-9 in both cities. The program will also be showcased via demonstrations in between matches on Centre Court in front of packed Sobeys Stadium and IGA Stadium crowds.

“Alongside our proud partner, Rogers, we are thrilled to unveil Rogers First Set,” said Eva Havaris, Vice-President of Participation and Partnerships at Tennis Canada. “Tennis is a sport for life and we are excited to make it even more accessible for youth and to introduce families who are new to tennis in a way that is fun, safe, and welcoming for everyone. Our next step is to harness the power of our world-class National Bank Open presented by Rogers events in Toronto and Montreal to build awareness and interest ahead of a national rollout in 2024.”

“We are proud to support Tennis Canada’s goal of growing the sport of tennis amongst young Canadians through Rogers First Set,” said Tanya Witty, Head of Sponsorships, Rogers Communications. “Investing in youth sports is a great way to make a meaningful impact in kids’ lives by giving them access to mentors, building confidence, and helping them learn important life skills.”


To learn more about Rogers First Set and to register to receive program updates, please click here to consult the program’s dedicated webpage. To become a Rogers First Set program delivery partner, contact for more information or fill out the form at this link to indicate your interest.