Opening the 2024 summer tennis season in style, Toronto-based retailer Merchant of Tennis is delighted to announce a multi-year partnership with Tennis Canada and the National Bank Open presented by Rogers in Toronto starting in 2024.

This muti-year agreement appoints the Merchant of Tennis as the official retailer at Canada’s 1000-level tournament in Toronto. The partnership marks a significant milestone for both Merchant of Tennis and Tennis Canada, highlighting their shared commitment to the development of Canada’s tennis communities.

“For over three decades, we’ve been deeply ingrained in the tennis community, driven by our passion, tennis expertise and our commitment to delivering service excellence,” says Pam Horwood, President of Merchant of Tennis. “Our investment in this event shows our commitment to growing the game and providing an unparalleled consumer experience for players and fans.”

With a legacy built by a family of tennis players and a genuine love for the sport, Merchant of Tennis will redefine the consumer retail experience at the National Bank Open. The retailer has long been synonymous with professionalism and expertise, offering the absolute best service, equipment, footwear, and apparel for Canada’s tennis players.

“We are delighted to welcome back Merchant of Tennis as a partner of the National Bank Open presented by Rogers. We are excited to collaborate with them on elevating the retail experience for our fans at the tournament as we aim to provide positive tennis experiences to Canadians both on and off the court,” said Gavin Ziv, Chief Executive Officer of Tennis Canada.