Aradhna Srivastava, VP and Chief Financial Officer

Aradhna Srivastava is a strategic and results-driven finance executive with 20 years of leadership experience spanning top-tier consulting firms, high-growth startups, and national organizations. As CFO of Tennis Canada, she is responsible for financial strategy, governance, and transformation initiatives that support the sustainability and growth of a the organization. She advises the Board of Directors and Audit Committee and plays a key role in aligning commercial performance with the organization’s broader mission.

Previously, Aradhna served as COO & CFO at Eugeria, where she led operational scale-up and digital transformation for a Montreal-based e-commerce startup focused on senior care. Prior to that, she was Head of Finance for McKinsey & Company in Canada, acting as divisional CFO for one of the world’s most prestigious consulting firms. There, she oversaw FP&A, tax, treasury, and finance operations, leading major process improvements and system implementations. She also partnered closely with senior leadership to shape financial strategy, guide investment decisions, and drive firm-wide initiatives across talent, operations, and growth.

Her earlier career includes progressive leadership roles at McCarthy Tétrault, Macquarie Capital, and Accenture, where she built a strong foundation in financial planning, business partnering, and operational excellence.

A Chartered Professional Accountant fluent in both English and French, Aradhna is known for her ability to lead with clarity, mobilize high-performing teams, and drive transformation that connects strategy to execution.