Tennis Canada’s five-year strategic plan reasserts its ambitions for the growth and development of Canadian tennis and charts a roadmap that will enable the federation to achieve its goals and ensure sustained success for our sport.
The development of the strategic plan and identification of our priorities were guided by our mission, vision and values and by our renewed statement of intent that expresses why we exist. Tennis Canada’s strategic plan rests on six pillars derived from priorities determined by collaborators who dedicated their time, effort and passion to helping us set out the five-year plan:
Support Canada’s top players so they can join the world elite and expand the high-performance pipeline.
Attract more young players and families across Canada through tennis experiences that meet their needs and wants.
Provide broader access to year-round facilities to support communities and enable high-performance pipeline and participation growth.
Enhance the experience at the National Bank Open events, expand the tournament to 12 days, offer equal prize money, and drive revenue growth.
Develop data and digital capacity to strengthen our brand, drive incremental revenue, and accelerate the attainment of our mission.
Expand resources through donors, public funding and new business development for our venues.
Explore the highlights, achievements, and impact of the past year in our 2024 Annual Report. From key milestones to forward-looking initiatives, this report reflects our continued commitment to excellence, transparency, and growth.
This report offers a comprehensive overview of tennis development in Canada, including data on participation, coaching, facilities, competition, sport safety, and gender equity.
At Tennis Canada, we are committed to transparency and accountability. This page provides access to our key policies, outlining the standards and guidelines that govern our organization and operations.
