Raducanu and Dua Lipa on set

photo : tennisworldusa

Beloved on and off the court, Emma Raducanu is quickly becoming one of the most popular athletes on the global stage. The teen sensation rose to fame by winning last year’s US Open as a qualifier and now is making commercials with super stars.

Raducanu teamed up with fellow Brit and Grammy Award-winning singer Dua Lipa in a playful commercial for the French bottled water company.

But that wasn’t the only commercial the teenager has been acting in while she prepares for her home grand slam.

Wimbledon is just a few weeks away and all eyes will surely be on the British No. 1. A fact Wimbledon and VodafoneUK are using to their advantage to promote their partnership.

Raducanu isn’t the only tennis player getting some screen time; however, Rafael Nadal has been working on his partnership with the South Korean automobile manufacturer Kia. Entitled “Kia Clubhouse” the initiative aims at making tennis more accessible to the next generation of players.

Taking it a step further to the big screens is tennis legend John McEnroe who released the trailer for his upcoming documentary.

Meanwhile, the first week of the grass-court season concluded with Tim Van Rijthoven being one of the stories of the year.

Ranked 205 in the world the Dutchman had never won a tour-level match going into the Libema Open in his home country of Netherlands. As a wild card, he defeated the top three seeds: Taylor Fritz, Felix Auger-Aliassime, and the new world No. 1 Daniil Medvedev to capture his maiden ATP title.

Here are the best reactions to his dream run, including the runner up speech from Medvedev himself.

Is this just the beginning for Van Rijthoven and will his dream run perhaps earn him a shot at playing the biggest tennis tournament in the world?